Local Advertising Calculator - Compare & Calculate Your Costs

Media	Average Cost	Local Plumber	Local Lawyer	Local Dentist	Your REAL Costs?
Local Yellow Pages
Outside back cover	$2,848.00/mo			$34,176.00
1/2 Page	$1,665.00/mo		$19,980.00
Text Box Advertising 2 inch	$175.00/mo	$2,100.00
Text Box Advertising 1 inch	$125.00/mo
Local Newspaper
Full Page	$5418.00 per insert
½ Page	$2592.00 per insert
¼ Page	$1425.00 per insert
1/8 Page	$562.00 per insert
Classified	$55.00 per insert	$2,860.00
Flyers	$4,700.00 per insert
Internet Tiles	$349.00/mo		$4,188.00
Internet Banners	$599.00/mo			$7,188.00
Local Radio
30 Sec Spot	$85.00 per play
Local TV
30 Sec Spot	$16.35/1000 impressions
Local Signage
Outdoor Billboards	$997.00/mo
Local Web Site
• Domain Registration • Hosting • Design • PPC • PPV	$25.00-$100.00+	$1,200.00	$2,364.00	$5,000.00
Local Cash Drain
• Local magazines • Classified ads • Penny pincher ads • Valpaks • Coupon pack • Local directories • DONATIONS • Other	FREE-$2000.00	$1,500.00	$3,000.00	$5,000.00

TOTAL		$7,600.00	$29,532.00	$52,000.00	$0